Autumn 2015 ( 10 weeks )
Research, Ideation, Prototyping, Evaluation
Design Research, Design Strategy, Ideation, Sketching, Wireframing, UI / UX Design, Prototyping
Gabriela Madrid Valero
Every city presents numerous opportunities for one to experience. Currently, city guide and recommendation applications are too often based around fixed itineraries and impersonal lists of ratings and reviews. Although informative, there is an area of opportunity to actually entice people to go explore. We want to find out if we can utilize mobile technology to get people to explore their city by focusing on the individual’s own interests and intentions.
How can we use interactive technology to entice people to explore their city?
Our research began by acquiring domain knowledge through a competitive analysis and a literature review, and understanding the scope of how people currently explore Seattle with surveys and user interviews. We sought answers to the following research questions:
- How do users currently explore? What tools do they use?
- What are the biggest obstacles keeping people from exploring?
- How do people decide where they want to go?
From our research, we found the following trends:
- Participants engage in a process of triangulation — using multiple resources such as Yelp, Google, and friend reviews — to get an overall opinion of a place or event when making decisions
- People regularly have difficult times figuring out what to do or where to go when planning social outings
- There is a common sense of social pressure when planning — a fear of disappointing or not meeting certain people's expectations
We began ideation by individually brainstorming and sketching six ideas based on the findings of our research.
We then gathered these together for discussion and did a round of group brainstorming—adding new ideas inspired by each others' initial sketches.
These ideas were then discussed, evaluated, and grouped based on common themes that were surfaced.
From each theme, we formulated a single idea, using various elements from the ideas within that group.
We evaluated all the themes and selected the four most promising ideas and assigned two people to iterate on each idea—providing two different points of view for each idea.
Consolidation + Evaluation
We then evaluated both iterations for each idea and consolidated them to form an even stronger version of each. We then weighed the strengths and weaknesses of each idea, and selected three to move into the first round of prototyping.
We created wireframe sketches for our three most promising ideas in order to test assumptions and desirability of each concept. From this initial test, we selected the idea that received the most positive feedback and added more functionality to a paper prototype to continue to test our design ideas. We incorporated findings from our paper prototype, made modifications, and created a low-fidelity wireframe that was implemented and tested using a simple click-through prototype.
Our solution is a mobile application called Go Seek.
The premise of it is that people tend to want to go places with their friends. However, organizing outings with friends often results in an additional level of stress, which can cause people to be less likely to go try something new.
Our application allows the user to select a few options for what they are interested in doing and then lets them send this list out to their friends to help make the final decision. Once all the friends have responded, a final selection will automatically be made and the group can go enjoy their time together in the city.
Pick What You Know
Select who you want to hang out with, what you want to do, where you want to be, or when you want to go to begin your adventure
Vote For Your Plans
Don't want to be the one to make the final decision? Simply vote from all the suggestions provided.
Let Your Friends Help
And then send options to your friends to vote and let the magic happen!